Kapaas Furnishings
A Delhi-based furnishing studio designing windows and dressing homes across India, for 25 years.
When Kapaas came to us, their Instagram wasn't telling customers much. People couldn't see what the brand offered, or why it was worth a walk into the studio. They wanted two things from us: show what Kapaas does, and bring people through the door.
We stopped marketing the furnishings and started documenting the people and process that make them, at a cadence the algorithm could trust.
So we started with the founder. More than 20 years ago he and his brother fabricated curtains for one of north India's biggest furnishing names, got good at it, and left to build their own.
Then we filmed the craft. Their designers read an empty room, then work closely with the client to settle the fabric, the design aesthetics, and the working mechanics so the whole space holds together. We shot the artisans at the loom, and real client homes before and after.
Over 11 months the account came alive. Video plays grew 28x to 427K, and one film crossed 130K views. One lead we brought in was worth $10,000 in revenue to them.
- Services
- Content Strategy · Video Production · Social Media Management · Paid Advertising
