Team · The people behind the methodology

Four disciplines, one methodology.

Trustory is built by a small, intentionally cross-disciplinary team. A strategist, an advisor, a creative, and an operator — each brings a lens that the others need.

01 / Dubai · India

Samarth Sharma

Managing Director · Founder of the Identé Mapping Framework

Ad-film sets as a child. An accounting degree. Years inside a steel company. A non-profit turn. Two years at Syracuse reshaping how he thinks, writes, designs and leads. A long study of yoga and mythology, not as hobby, but as the intellectual bedrock for how identity is formed.

Each detour was preparation for the same question: why do most brands sound like everyone else in their category? The answer became a methodology. Identé Mapping. It starts from the founder's "I Am," not a brief, not a competitor audit, not a trend report.

"I have no authority. No one does. The methodology works because it starts from your identity, not from an expert's prescription."

Read Samarth on LinkedIn

02 / United States of America

Michael Meath

Advisor · Strategic Communications

Michael is founder and president of Fallingbrook Associates, LLC, based in Lewes, Delaware. Over the last forty years, he has helped hundreds of leading organizations throughout North America develop business strategies and handle sensitive situations. CEOs, boards of directors and legal counsel from the energy, education, healthcare, financial services, high-tech and defense industries have looked to Michael for his strategic insight.

Prior to starting Fallingbrook, Michael spent more than a decade developing and leading Strategic Communications, LLC — a public relations, government relations, crisis communications and strategic planning firm with offices in Syracuse, NY and Washington, DC. He served as professor and department chair at the S.I. Newhouse School of Public Communications at Syracuse University, and has worked with multiple international executive education programs through Syracuse's Maxwell School of Citizenship & Public Affairs.

Michael holds a master's degree in communications management from the Newhouse School, and a bachelor's degree in business management & economics from SUNY. He has served on a variety of boards representing health care, community and private foundations, and financial services.

03 / Dubai · India

Srishti Agarwal

Creative Director

Srishti is one of India's original social media influencers — a digital native whose content has graced the pages of Vogue. With a sharp eye for styling and a decade-long command over content design, she brings storytelling alive across fashion, home décor, FMCG, F&B, hospitality, and lifestyle sectors.

She has collaborated with global powerhouses like Jimmy Choo, Coach, Michael Kors, Longines, Hyatt, Garnier, Maybelline, and Kérastase — to name a few. Whether it's a reel, a campaign, or a concept board, Srishti knows how to make a brand not just look good, but feel compelling.

04 / Dubai

Mariam Grigorian

Business Development Manager

Mariam is a deal-closer with diplomatic flair. With over 10 years of experience in business consulting, operations, and investment strategy, she has worked closely with C-suite leaders across the UAE, Russia, and Armenia — spanning sectors from oil & gas to high-tech and sports.

At the Business Armenia Foundation, she managed an investment portfolio worth USD 150 million. At Trustory, she helps businesses map growth or exit with precision by designing strategies that elevate brand and business value alike. Mariam holds a master's degree in International Relations from Penza State University.

Tailor-made for you

Work with us.

Experience a guided, hands-on partnership. Book a consultation to build your brand from the ground up using our proprietary Identé Mapping Framework.

Book a discovery call → Or start with a free IME report